We Asked. Here’s What They Said.
We sat down with five people and asked a simple question:
What excites you when you shop? What disappoints you?
What came out wasn’t just about clothes. It was about identity, connection, creativity — and how the experience of getting dressed often feels more limiting than liberating.
Here’s what they shared:
Michael
Excited by:
The moment of being in person — seeing something, holding it up, and instantly knowing how they’d style it. Being able to picture outfits on the spot, piece by piece. It’s that tactile, immediate click that gets them going.
Disappointed by:
Fast fashion trends that come and go too quickly. Overconsumption. Shelves packed with buzzy, disposable pieces that add to waste and pollution. They crave longevity — something worth holding onto.
Devine
Excited by:
That thrill of finding a banger at a thrift store. The rush of spotting something rare, maybe even forgotten — the kind of item that feels like it’s waiting just for them. They love the quiet creativity of flipping through racks, letting their mind wander, building outfits while they touch the clothes.
Online, they feel something similar — scrolling endlessly, adding pieces to a cart like a moodboard, curating whole vibes digitally.
Disappointed by:
Crowds. When a thrift store’s too packed, it dulls the experience. They feel overstimulated, disconnected from that personal ritual of discovery.
Micah
Excited by:
The idea of curating outfits online — being able to visualize and pull pieces together without pressure. They love having space to explore and experiment privately.
Disappointed by:
That moment when a piece arrives and doesn’t feel right. When it looks too feminine or doesn’t align with how they see themselves. They’re tired of feeling boxed in by narrow ideas of what they’re “allowed” to wear.
They haven’t shopped online in a while — not because they don’t want to, but because of all the friction: constant pop-ups, newsletter asks, and sale noise that overwhelms them.
Still, they believe in the potential. They want digital spaces that feel like freedom, not marketing traps.
Mekhi
Excited by:
Being able to shift into a different aesthetic. To change up their energy and experiment with a new vibe. Shopping is a portal — they love when it opens up options instead of locking them down.
Disappointed by:
Sizing that just doesn’t work. Pieces that don’t layer well, or proportions that feel off.
Also: price points. If it’s over $200 and not offering quality or versatility, it’s a turnoff.
Loves:
Collaboration. Working with other creatives, building community, and celebrating shared expression through style. They think sub-category or niche brands deserve more credit — especially when they tap into community storytelling.
They’d love to see a return-and-rework program — where clothes get repaired, elevated, and returned into circulation with new life under the Cax label.
Kaia
Excited by:
Unique pieces. Items that feel like an extension of their aesthetic — or ones they can transform into something completely their own. They light up when clothing feels personal, not generic.
Disappointed by:
When beauty is only seen through the lens of sameness. When fashion rewards conformity over originality.
What We’re Taking From This
People want to feel inspired, not marketed to.
They want their style to be affirmed, not questioned.
They want to see possibility — not limitations.
We’re building Caxology to support that. A brand that listens, learns, and creates with you.
Not just in sizing, but in experience, access, and energy.
And we’re just getting started.
Want to be part of our next design experiment?
Tap the events tab of our website. We’re making room for real people — and real expression.
Wit Luv,
Mars
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